Awards and recognition

On December 8 2025, Delphi (PHINIA) celebrated significant success at The Drum Awards, winning Gold in the B2B Education and Training category and Silver for Most Creative Content. The awards recognise excellence in brand storytelling and technical education, underscoring Delphi’s ability to connect with technicians through its Masters of Motion campaign.

Masters of Motion program highlights

The Masters of Motion initiative reimagines training for the digital age, offering hands-on guidance, diagnostic support, and technical resources in seven languages. The platform features how-to videos, diagnostic explainers, electric-vehicle insights and comprehensive guides, enabling technicians to build confidence and competence. By blending technical depth with creative storytelling, Delphi positions itself as a trusted partner rather than just a parts supplier.

Impact and global reach

Delphi reports that the campaign achieved more than 100 million impressions, demonstrating broad engagement across European markets. The multi-language approach ensures accessibility for technicians in diverse regions, while the focus on practical problem-solving fosters loyalty to the brand. The recognition from The Drum Awards validates Delphi’s marketing strategy and highlights the importance of educational content in the aftermarket.

Human-centred innovation and future direction

Delphi’s success reflects a human-centred approach to innovation. By listening to technicians and tailoring resources to real-world challenges, the company has redefined B2B marketing in the automotive sector. Moving forward, Delphi plans to build on this momentum by expanding its training offerings, incorporating feedback from the field and leveraging digital channels to reach more technicians worldwide. The campaign’s success suggests that education, creativity and empathy will remain central to aftermarket marketing strategies.